Open-i

The new logo for Open-i, previously known as the Swiss Innovation Forum, was created by me to reflect the brand’s fresh direction and forward-thinking spirit. The goal was to create a clear and future-focused design that reflects innovation and openness. Inspired by the concept of the eye, I created a geometric, rounded wordmark with connected letterforms. A circular element replaces the straight line, subtly referencing an eye and tying the visual elements together. The final identity was later used by the event team and used throughout the annual conference.