Happy Meal Carrots

Description

As part of the Happy Meal, customers can choose a healthy side with carrot slices. While the healthy option itself isn’t new, the product has changed from carrot sticks to slices, which called for a fresh packaging design.

Building on the existing CI/CD, originally created for the sticks,
I adapted the layout to fit the new product. I kept the playful illustrated carrot and introduced abstract shapes inspired by the slices themselves. It was a fun project that allowed me to combine packaging design with illustration work.

Seeing the final product rolled out across Switzerland has been an amazing experience!

Client

McDonald’s

Year

2022

Category

Packaging Design

Agency

TBWA Switzerland AG