MTEL

For Mtel, a new campaign and brand book were developed to communicate the wide range of offers, with a focus on unlimited phone use. This led to the playful line «eeeeeeeehhmtel», stretching the name to reflect the idea behind the campaign. This led to the playful line «Eeeeeeeehhmtel», stretching the name to reflect unlimited calling time.

I supported the development of the brand book, focusing on presentation and visual applications. Later, I worked on various print materials including ads, OOH/DOOH formats, megaposters, and flyers. I also helped finalize production, checking proofs and preparing print files together with my supervisor.

The campaign visuals for print were based on the TV and online spot developed by our team, keeping the look consistent across all channels.

Click here to the spot.