SBB Youth Campaign

I had the opportunity to lead a photoshoot for SBB’s youth campaign, taking charge of the entire process from concept to completion. Starting with the briefing, I developed mood boards and presentations with creative ideas aimed at strengthening the brand’s connection with its young target audience.

I selected the themes, locations, styling, and models, and worked closely with various agencies throughout the process. Handling pre-production by planning the shoot in detail, and overseeing post-production by checking proofs and finalising the visuals. These six images are the result of this exciting and rewarding experience. Afterwards, I adapted the visuals into banner formats to extend the campaign’s reach.