Christmas Campaign

The campaign concept «Grosses liegt im Kleinen» celebrates how a kind word, a compliment or a small gesture can make the world a little brighter. Inspired by the positive reaction to a Coop social media post a while back, surprising customers with little notes. The campaign was developed this entirely in-house. I helped bringing the print elements to life by producing posters, postcards, shopping bags and the compliment notes themselves. I designed the hand-drawn illustrations that were printed on each note, which were then hidden around stores or handed out to customers, sparking small moments of joy throughout the holidays. Together with my supervisor I helped finalizing the production, checking proofs and preparing print files.

Click here to the spot.