Geneva Lake Parade

For McDonald's, I designed a parade truck for the Geneva Lake Parade. As an event sponsor, McDonald's took part with its own truck, which was intentionally created to stand out from typical POS activities.

Since the Lake Parade is closely tied to nightlife culture, I based the design on a layout I had previously developed myself. The truck featured McDonald's products as glowing, illuminated signs, creating a vibrant and energetic visual highlight. A videographer accompanied the project, documenting both the production and the event.

Here are some glimpses behind the scenes and from the parade.